Green Minds Think Alike - Accounting Firm Appeals to Socially Responsible Millennials
Millennials have begun to dominate the workforce and the accounting industry is no exception!
According to a recent study by the Brookings Institute, millenials are incredibly passionate about community service and engagement. As a result, they want to work for organizations that are good corporate citizens.
The Journal of Accountancy recently addressed this theory in an article by Lauren Clemmer (July 18, 2016):
"Younger people were raised with the idea that they should give back," said Mari-Anne Kehler, chief marketing and strategy officer at accounting firm Green Hasson Janks in Los Angeles. "While community service has been around for a long time, it's now fundamental to the development and retention of a solid workforce."
Many Millennials are cause-driven, said Susie Brown, AAM board member and marketing coordinator at Detroit-based accounting firm Clayton & McKervey. "Millennials get involved with corporate philanthropy because they want to be part of something that's bigger than themselves—and that something needs to impact the community in which they live," she said.
Corporate social responsibility (CSR) is a term that many companies use to describe their philanthropy efforts. According to the widely accepted definition coined by professors Abagail McWilliams and Donald Siegel, CSR is "actions that appear to further some social good, beyond the interests of the firm and that which is required by law." CSR has evolved into a business model used to attract and retain stakeholders. Customers, employees, and others who interact with a company are more engaged if they know it is involved in social causes.
For all of these reasons and out of a strong desire to strengthen the community in which we live, Davis & Hodgdon Associates CPAs has put into place a unique CSR policy tailored specifically to small- to medium-sized businesses. One that benefits not just the firm and the community, but also offers great personal benefit to the accountants and administrative staff employed by the firm.
For more information about Davis & Hodgdon's CSR policy and dedication to Community Works check out this cover article on the firm's efforts in the February 2016 issue of Accounting Today: Click here.
Written by Kathryn Baccaglini, Firm Administrator, Davis & Hodgdon Associates CPAs
Davis & Hodgdon Associates CPAs is a full-service public accounting firm with offices in Williston and Rutland Vermont. The firm is a member of the Vermont Chamber of Commerce, Vermont Businesses for Social Responsibility (VBSR), Vermont Business Environmental Partnership (VBEP), Lake Champlain Regional Chamber of Commerce (LCRCC), Women Business Owners Network (WBON). The firm serves its clients by providing progressive, proactive services through expert staff, sophisticated technology, and unparalleled efficiency.